Twitter’s demise has been prophesied time and again, but the social media giant has proven naysayers wrong, particularly in the era of Elon Musk’s leadership. When Musk took the reins, it seemed like the blue-haired, badge-wielding Twitterati had a collective meltdown, vowing to abandon ship. They confidently predicted that Twitter couldn’t survive without their digital presence. However, not only has Twitter survived, but it is also thriving. What’s more, it’s quietly becoming a formidable player in the world of video content, causing even Facebook and YouTube to raise an eyebrow or two.
Twitter: The Unexpected Evolution into a Video Powerhouse
Twitter’s evolution into a video-centric platform was, to say the least, unexpected. The Daily Wire’s documentary titled “What Is a Woman” garnered an astounding 170 million views in a single weekend. And then there’s the surprise appearance of Tucker Carlson on Twitter, delivering content that rivals traditional news networks. In a matter of just one day, Tucker’s inaugural video on Twitter garnered over 90 million views. It’s no longer Tucker Carlson on Fox; it’s Tucker Carlson on Twitter, and it’s catching on like wildfire.
Uncovering the Hidden Potential: Measuring the Absent
For years, traditional broadcasters and TV networks have been obsessed with ratings, competing relentlessly for more viewers in the same time slot. While a show with a million viewers is considered a massive success, they often overlook the vast number of people who aren’t watching. In the modern landscape of social media, the numbers are mind-boggling. Twitter boasts approximately 350 million users, yet there are billions of people across the globe who have yet to set foot on the platform in any capacity.
Twitter, The Daily Wire, and Tucker Carlson’s unexpected success are a testament to their ability to tap into this untapped potential. They are reaching out to the “invisible people,” a demographic once overlooked by TV networks and still underserved by many social media platforms.
The Silent Majority Raises Its Voice
These platforms’ rise signals a growing backlash against the “wokesters,” the perpetually offended, and the gatekeepers of traditional information channels. There are poignant examples to prove this point, such as Bud Light losing 20% of its sales after partnering with Mulvaney and Target witnessing a 20% drop in share value due to a misguided virtue signaling campaign during Pride Month. These incidents demonstrate the power of the “silent majority” as they vote with their wallets and their attention.
2023: The Dawn of Pushback
As we journey through 2023, we bear witness to the nascent stages of a coordinated pushback against governmental overreach and corporate excess. This movement is gaining momentum, and we are merely scratching the surface. Next month, the inaugural ARC event promises to be an exciting development in this ongoing movement.
Twitter’s resurgence as a video platform and a bastion of free speech underscores the importance of reaching out to the “invisible people” who were once ignored. As the silent majority continues to assert itself in the digital realm, we can anticipate more thrilling developments and a resounding response to the forces that have held sway in recent times. So, fasten your seatbelts, because the ride is about to get even more intriguing.
You can read more of The Aussie Wire blogs here.